New Arrivals

100% Polyester  Made in China Model is 5'11' wearing size S Style No. FW24-9974

HANDMADE All over paillette sequin layering 95% Polyester, 5% Lycra Made in India Model is 5'10' wearing size XS Style No. SS24-9091

Embrace head-turning glamour in the Melania Crystal Dress. This captivating maxi dress features a sheer bodice adorned with shimmering crystals and a long skirt. Shown here in Cinnamon/Gold. All over crystal embellishments 100% Nylon Made in India  Style No. FW24-10385

The Olivine Dress is perfect for a fall black tie event. Made from a silky fabric, this dress is form-fitting yet flattering with a modern knotted detail at the bust. Shown here in Navy. 76% Acetate, 24% Polyester Made in China Model is 5'10'...

Step into the spotlight with our Haven Dress. Embrace the allure of glamour and sophistication with this statement piece that promises to make heads turn at any event. The sequin feather embellishments add a touch of edge, while the fringe sequin details create movement...

Experience vacation elegance with Charo Ruiz’s Zannick Dress- featuring embellished cutouts and a hem, this is a quintessential piece for beach-to-bar versatility or creating timeless bride and honeymoon looks that capture attention and admiration. This stunning dress transcends from casual beach outings to vibrant...

All over embellishment 100% Viscose Double Georgette Made in India Model is 5'10' wearing size S Style No. FW24-10297 Carefully Crafted, Handle with Care: This delicate piece is designed for special moments. Please treat it gently to maintain its beauty.

76% Viscose, 19% Polyamide, 3% Elastane Made in China Model is 5'10' wearing size S Style No. 4369-17 About SER.O.YAEstablished in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on crafting...

Indulge in luxury with our Merit Sequin Dress. The stunning strapless design is embellished with sparkling sequins, perfect for catching the light and turning heads. The contrasting flap pockets add a unique touch while the fit and flare silhouette flatters your figure. All over...

The Julia Dress is a timeless piece, exuding elegance and sophistication. Crafted from luxurious white satin fabric, its flowing back straps and open back design add a touch of bridal chic. With a small train and boat neck, this dress is perfect for any...

Dazzle and delight at your next cocktail party with our Airalyse Dress. This radiant showstopper is adorned with sequin embellishments and features a plunging neckline that exudes sultry allure, ensuring you shine bright and hot throughout the evening. Shown here in Gold. HANDMADE Mirrored...

Elevate your vacation wardrobe with Charo Ruiz’s stunning Galik Midi Dress, a captivating ensemble designed to enchant wherever your travels take you. This dress exudes effortless charm with its delightful pattern, intricate cutouts, and alluring scalloped hem, making it an absolute essential for any...

Introducing our Maddox Shirt. This embellished sleek button-down blouse is the epitome of effortless everyday elegance. Crafted for those who appreciate simplicity without sacrificing style, this blouse is your go-to choice for a polished yet comfortable look. Shown here in Black. Glass sequin hotfix...

100% Acrylic Made in China Model is 5'10' wearing size S Style No. 4308-17 Please note the dress and button down details are all one piece About SER.O.YAEstablished in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and...

45% Viscose, 28% Polyester, 21% Acrylic, 6% Wool Made in China Model is 5'10' wearing size S Style No. 4307-17 ABOUT SER.O.YAEstablished in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on...